Best default area
Myeongdong is the default recommendation for first-timers because it keeps transport simple and gives broad hotel choice.
Area comparison
Hongdae is better for nightlife or shopping, while Gangnam often works for travellers who prefer quieter sightseeing days. Dongdaemun is useful when the itinerary is built around a specific attraction or business district.
Hotel budget
Expect the most convenient zones to sit above the city average. Use KRW 110,000-220,000/day as the daily planning range and adjust upward in high season.
Frequently asked questions
Is Myeongdong better than Hongdae?
Myeongdong is usually better for first-timers and transit. Hongdae can be better if your itinerary is built around shopping, dining, or nightlife.
Should I change hotels during a Seoul trip?
For 4-6 days, avoid changing hotels unless you split the trip with a nearby city. The time lost checking in and out usually outweighs the benefit.
Sources
- Korea Tourism Organization
South Korea destination information. Verified 2026-07-01.
- Airport Railroad Korea
Incheon airport rail reference. Verified 2026-07-01.